Market Positioning

Reach your target clients with greater ease

Has it been difficult to get your message out into the world, or articulate it in the first place?
Are you ready to work with a new tier of clients, and need help defining exactly who and how best to communicate with them?
Are you actually a bit paralized by the thought of marketing, and are you ready to meet your resistance head on?

Put your best face forward ...

I'll work with you to develop a positive marketing attitude, to work with the universal "laws of marketing" to become more effective in your efforts, and to create a user-friendly marketing strategy for generating good business leads and a simple, value-add follow-up strategy.

I'll guide you to avoid the mistakes of those who have gone before you. We'll develop a marketing plan to attract your ideal clients based on your strengths and natural inclinations. When it comes to marketing, figuring out what works best for you in your business is infinitely better than any good idea out there.

Are you ready to make changes in how you people see you, and raise your profile with your target clients?

Joan, I had record months again in April, May, July, October and December... all of which lead to a record year. I actually beat my 2011 production goal, which was to double my 2010 business and then some... I'm really proud of how things turned out. Thank you for your part in making that possible!
~ MSH, Investment Management Broker

Common projects and objectives include:

Zero in on your target market niche and develop the language to reflect your brand and attract your target clients.
Break down your mental blocks to marketing and see that it's much easier than you think.
Develop your primary lead generation strategy from which all your other programs and services will be filled.
Phase out clients who drain your energy without being overwhelmed by guilt.
Determine who you may need to add to your team (subcontractors, employees and/or stratigic partners) to more effectively reach your business growth goals.

How does this Work?

You identify two to three specific marketing and business growth objectives that best represent your picture of what your marketing and client list will look like when you are more visible, confident and targeted with your marketing efforts.
You request a free 30-45 minute consultation.
We discuss your situation and figure out how and if the coaching with me will serve you best.
If we both believe that working together will cause the shift you're looking for, we'll fine-tune your objectives and schedule our first coaching meetings.

If you like what you've read contact Joan now to talk about your situation. You can call her at (703) 536-5422, or set up an appointment.

Joan, just two minutes ago I received confirmation that I closed another sale which pushes my YTD revenue past my goal for the year - and it's only August!!!! I thought that you should be the first to know.

Six months ago I had some doubt and anxiety about my ability to reach my revenue goal. I can point to your
encouragement and support as being the major factors that helped me develop the confidence I needed to get it done. Thank you Coach.
D. Wondra, The Wondra Group, MN