Market Positioning

Reach your target clients with greater ease

• Has it been difficult to get your message out into the world, or articulate it in the first place?
• Have you had some initial success with your business, but realize you're doing work that's not quite right for you?
• Are you ready to work with a new tier of clients, and need help defining exactly who and how best to communicate with them?
• Are you actually a bit paralized by the thought of marketing, and are you ready to meet your resistance head on?

You may have started your business with a "spaghetti on the wall" approach to marketing, accepting just about anyone who would pay you. Now that you've come to recognize that some clients are more fun to work with than others, and pay better, too. You know that it's time you were more particular and specific about your offer and who you work with, but you fear losing money - and disappointing people - if you do.

Would really like me to tell you that it's OK, you don't have to market your services? Just do this, that and the other thing and they'll come to you? Me too!

Put your best face forward ...

I'll work with you to develop a positive selling attitude, to work with the universal "laws of marketing" to become more effective in your efforts, and to create a user-friendly marketing strategy for generating good business leads and a simple, value-add follow-up strategy.

If you're a new business owner, I'll guide you to avoid the mistakes of those who have gone before you. We'll develop a marketing plan to attract your ideal clients based on your strengths and natural inclinations. When it comes to marketing, figuring out what works best for you in your business is infinitely better than any good idea out there.

Are you ready to make changes in how you people see you, and raise your profile with your target clients?

Common coaching projects include:

• Zero in on your target market niche and develop the language to reflect your brand and attract your target clients.
• Review your service packages - Identify the real value of your services and charge appropriately.
• Break down your mental blocks to marketing and see that it's much easier than you think.
• Develop your primary lead generation strategy from which all your other programs and services will be filled.
• Implement policies to help you know which clients to say yes to and which to respectfully refer to others.
• Phase out clients who drain your energy without being overwhelmed by guilt.
• Determine who you may need to add to your team (subcontractors, employees and/or stratigic partners) to more effectively reach your business growth goals.
• Grow, grow, grow!

How does this Work?

1. You identify two to three specific marketing and business growth objectives that best represent your picture of what your marketing and client list will look like when you are more visible, confident and targeted with your marketing efforts.
2. You request a free 30-45 minute consultation.
3. We discuss your situation and figure out how and if the coaching with me will serve you best.
4. If we both believe that working together will cause the shift you're looking for, we'll fine-tune your objectives and schedule our first coaching meetings.

If you like what you've read contact Joan now to talk about your situation. You can call her at (703) 536-5422, or set up an appointment.