Attract Your Ideal Clients

• Are you attracting the "wrong" clients, or not enough clients?
• Do you know your work signficantly impacts the people you serve, yet you're not charging as much as you really should?
• Are you haphazard in your marketing efforts and need help to create a workable marketing plan?
• Are the things you used to do to attract clients working less reliably than before, and do you wonder what to do next?

You may have started your business with a "spaghetti on the wall" approach to marketing, accepting just about anyone who would pay you. Now that you've come to recognize that some clients are more fun to work with than others, and quite glad to pay you, too, you realize that you want to be more particular and specific about your offer and who you work with.

If you've been in business for 2-5 years, there's a very good chance that you're ready for a breakthrough that will take your business to an entirely new level of success. You can see it clearly, but you're not sure how to get there. You want to make changes in how you offer your expertise and how you charge for your services, and perhaps, who you accept as clients. It seems like it should be easy, yet you're uncertain about the best course of action. You're afraid to let clients go, but can't grow if you don't.

If you're a new business owner, I'll guide you to avoid the mistakes of those who have gone before you. At the same time, we'll develop a marketing plan to attract your ideal clients based on your strengths and natural inclinations. When it comes to marketing, figuring out what works best for you in your business is infinitely better than any good idea out there.

Common marketing objectives include:

• Identify your ideal market niche and develop a targeted marketing action plan to reach your ideal clients.
• Raise your rates - Identify the real value of your services and charge accordingly.
• Develop your primary lead generation strategy from which all your other programs and services are
• Implement company policies to help you know which clients to say yes to and which to respectfully refer to others.
• Evaluate different business models to determine which is best for the next phase of growth.
• Phase out clients who drain your energy without being overwhelmed by guilt.

Take charge of your business future. Work with more engaging clients, make more money, work fewer hours and have more fun! Call (949) 496-1577, or contact us by email to set up your complimentary coaching consultation.