Attract Your Ideal Clients

Do You Love Your Work But Not (All) Your Clients?

• Do you know your work signficantly impacts the people you serve, yet you're not charging as much as you really should?
• Have you given your clients free access to you 24/7 and is this practice starting to backfire on you?
• Are some of your customers energy vampires, and are you afraid to let them go?
• Do you feel the pull to work with a new tier of clients or to offer a new suite of services?
• Are the things you used to do to attract clients working less reliably than before, and do you wonder what to do next?

If you've been in business for 2-5 years, there's a very good chance that you're ready for a breakthrough that will take your business to an entirely new level of success. You can see it clearly, but you're not sure how to get there. You want to make changes in how you offer your expertise and how you charge for your services, and perhaps, who you accept as clients. It seems like it should be easy, yet you're uncertain about the best course of action. You're afraid to let clients go, but can't grow if you don't.

You may have started your business with a "spaghetti on the wall" approach to marketing, accepting just about anyone who would pay you. Now that you've come to recognize that some clients are more fun to work with than others, and quite glad to pay you, too, you realize that you want to be more particular and specific about your offer and who you work with.

This stage of growth naturally creates as many questions as it does opportunities, and as much anxiety as excitement. I'll work with you to develop a sound strategic transition plan to attract your ideal clients, and support you while you implement it.

Common coaching objectives include:

• Identify your ideal market niche and develop a targeted marketing action plan to reach your ideal clients.
• Identify the real value of your services and charge accordingly.
• Develop company policies to help you know which clients to say yes to and which to respectfully refer to others.
• Evaluate different business models to determine which is best for the next phase of growth.
• Phase out clients who drain your energy without being overwhelmed by guilt.

Take charge of your business future. Work with more engaging clients, make more money, work fewer hours and have more fun! Set up a free coaching consultation now.

If you like what you've read contact Joan now to talk about your situation. You can call her at (949) 496-1577, or contact her by email.