About Joan Friedlander

Joan Friedlander is a work life management specialist, focusing on the needs of men and women reconstructing their business life after a health crisis. For the past 11 years she's been helping creatives, introverts and other service professionals to regroup, recoup and rebuild with grace and ease.

Before graduating with a degree in psychology from the University of California at Berkeley, Joan started studying alternative models for understanding and maximizing one's full potential. She brings her diverse business background - she held 21 jobs before launching her coaching business in late 2000 - and various studies to her work with her clients.

Since launching her business in January, 2001, Joan has been developing a "Workstyle Approach"™ to business growth. She is masterful at helping her clients raise their level of clarity and confidence, improve productivity, reduce the impact of distractions, and develop a more soul-centered, "organic" approach to business growth.

Joan encourages her clients to see their talents, values and happiness as essential elements in personal and professional success.

About those 21 jobs. Joan enjoyed 7+ years with Waldenbooks/Brentano's as a store manager and training manager and was a business partner in a company that worked with individuals to gain some mastery with their personal finances; she worked for a 2-person national non-profit organization supporting other women business owners, for insurance benefit companies, in public health care and executive search firms. She's held many roles in her career, everything from administrative support to management and training, with responsibility for hiring, training, project management, benefits oversight, and marketing and sales.

"Running a home-based business for the past 11 years has been a significant factor in my ability to create a work environment that fully supports my health and well-being, whatever state it might be in. I'm here to support you in being so successful that you'll never have to go back to a J.O.B. unless you want to, to support your growth as a business owner who contributes to the the success of others, and in a way that gives you flexibility and a complete sense of satisfaction."

Speaker and Author

Joan has been invited to speak at professional organizations such as NAWBO-Orange County, eWomen Network and Green America to talk to their members about work-life management, marketing, productivity and delegation strategies. She's been been a keynote speaker and break-out session presenter at the annual conferences for several companies, including Showhomes(R), Pet Butler and EDSG. To find out more about Joan's speaking topics, click here.

In 2006 Joan was inspired to do something to give back to the community of millions who are living with autoimmune diseases, as she's learned how to live her life and continue to work while managing the symptoms of Crohn's Disease. She co-wrote a book with author and coach, Rosalind Joffe, M.Ed., Women, Work and Autoimmune Disease: Keep Working, Girlfriend!, published by Demos Health in May 2008. To find out more visit www.keepworkinggirlfriend.com.

Joan is the author of two Do-It-Yourself workbook programs, The Master Calendar Planning System and the Delegation Planning Kit. She regularly publishes smaller articles on her blog at JoanFriedlander.com. You can also find a full library of articles by clicking here.

Education and Professional Affiliations

Joan has a bachelor's degree in psychology from the University of California, Berkeley, and is a graduate of Corporate Coach University. She has been regularly active in her local coaching chapter, ICF-Orange County, and served on the board for several years, including her tenure as President in 2004. With her move to Northern Virginia in 2009, Joan now volunteers 2-3 hours a week at the headquarters for Green America, and serves as co-leader of the Green Economy Group for DC EcoWomen.

In addition to running Lifework Business Partners, Joan served as the Director of Training and Licensing for Get Clients Now!™ from 2005-2009. She is a Senior Facilitator of the Get Clients Now! program. As of January 2010, she's led about 55 group programs.

On a personal note...

Joan, a native of California, recently pulled up roots and moved to Northern Virginia with her husband, 2 dogs and a cat in early 2009. Her son, now 27 and an aspiring musician, lives in California, as do her two step-sons. As someone who like to try new things, Joan is enjoying the opportunity to explore a completely new part of the US and make new friends.

If you would like to talk to Joan about your situation schedule an appointment now, or call her at
(703) 536-5422.

open quoteThrough my work with Joan over the past year, I've become much more confident and trusting of my vision for the business I'm building. I'm no longer working with clients that drain my time, energy and resources, and am firmly on the path to the next phase of growth. Joan has a way of holding me accountable, while also assuring me that all is OK.close quote
Laurie M., Marketing Consultant

open quotePrior to working with Joan, I was flooded with "should's" on a daily basis, but did not have a framework or a strong enough understanding of my preferred "workstyle" to address them...Joan helped me realize that I don't really want to do what everyone else is doing, and gave me insight into what was uniquely important to me and, perhaps most importantly, permission to do just those things that I like/love and forget the rest! close quote Laura Labovich, Career Coach, MD